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Discover how to set up Google Analytics for your website or app by creating a Google Analytics property, adding a data stream, and adding your Google Analytics code. Add a new property If someone else has granted you permission to a property, just open Search Console and select the property using the property selector. Otherwise, you'll need to add a new. A property represents a grouping of data from a website and/or app in Google Analytics. Within a property, you can view reports and manage data collection, attribution, privacy settings, and product l Property: Lives within an account, and represents data for one user base. If data should generally be analyzed together (product line, brand, application), data should be in one property (which can act as.